Sicilia Outlet Village 2026: three big live shows, one integrated production

Three concerts, about 12,000 attendees in total and a project built to tell the story of each event before, during and after the stage.

In summer 2026 we worked with Sicilia Outlet Village on the live shows of Samurai Jay, Fedez and Clara, handling media production, live coverage, creator & influencer activation and media relations.

The challenge

Three different artists, three different audiences and thousands of people to engage.

The challenge was to build a complete, coordinated story for each concert, one that could highlight not only the performance, but also the audience, backstage, production, location and atmosphere.

The team

For all three events we worked with a dedicated team made up of:

1 Project Manager
1 Social Media Manager
1 Photographer
1 Videographer

A team on the ground to follow every phase of the event and coordinate content production and live communication.

Creators and influencers

Alongside the official production we ran an activity aimed at digital communities, involving a total of 18 creators and 7 influencers across the three events.

The aim was to amplify the story of the concerts organically, taking the events into different communities and generating spontaneous content straight from the Village.

Media production and live coverage

For Samurai Jay, Fedez and Clara we produced a complete story through:

• photo production,
• video production,
• creating and collecting footage,
• live social coverage,
• backstage and production moments,
• storytelling of the audience and the artists,
• coordination of creators and influencers,
• media relations and dealings with the media,
• content for communication during and after the events.

The aim was to build a body of content that could live beyond the single evening.

Results

3 big concerts
About 4,000 people per event
About 12,000 attendees in total
18 creators involved
7 influencers involved
4 dedicated professionals per event
Photo, video and footage for all the events
Live coverage and media relations

Three very different events, told through a single direction.

For us it was the start of an important collaboration with Sicilia Outlet Village and a chance to work side by side with a major production, telling the story not only of what happens on stage, but of all the work that makes an event of this size possible.

In collaboration with AGAIN SRLS