Ride Collectible: from an idea to a digital ecosystem for collecting

A fully custom e-commerce site, a launch campaign built with more than 20 video contents, live streams and a digital ecosystem designed to grow with the community.

With Ride Collectible we worked from the start on building a project able to combine technology, content, social commerce and collecting.

Not simply an online shop, but a platform designed to become a reference point for enthusiasts and collectors.

The challenge

The world of trading cards runs on speed, new drops, community and trust.

The challenge was to build a digital project that could handle all this in a simple, recognisable way, without starting from a standard solution.

We needed an infrastructure able to sell, communicate and grow.

A fully custom e-commerce site

For Ride Collectible we designed and developed a tailor-made e-commerce site, working on the entire digital experience.

Architecture, navigation, catalogue, categories, product pages and purchase path were built around the specific needs of the project.

Choosing to go custom let us create a more flexible platform, ready to evolve with the catalogue and the future needs of the brand.

Alongside the store we also worked on building the other digital touchpoints, creating an ecosystem in which e-commerce, social and direct selling could talk to each other.

The launch

A platform, however, also needs a community.

For the launch we therefore built a dedicated editorial and social campaign, producing more than 20 videos designed to present Ride Collectible, its products, its news and the world around the project.

The launch was accompanied by:

continuous video content
reels and social content
live streams and live sessions
presentation of products and new arrivals
activities for the community
integration of content and sales

A story built to make the brand known and, at the same time, to start building a relationship with the audience.

An ecosystem that keeps growing

The most interesting part of the project is that the work did not stop at the launch.

Today Ride Collectible is an active ecosystem that keeps growing through new products, content, live sessions and interactions with its community.

Technology becomes the base on which everything else is built: marketing, social commerce, content and new experiences for collectors.

Our work

For Ride Collectible we handled:

strategy and setup of the digital project,
design and development of the custom e-commerce site,
organisation of the catalogue and the purchase experience,
integration of the digital sales ecosystem,
setup of social commerce activities,
launch strategy,
production of more than 20 video contents,
live streams and live sessions,
social communication and content dedicated to products,
support for the growth of the project.

A project that has just begun

The greatest satisfaction is seeing that what we built is starting to work as a real ecosystem: technology, product, content and community growing together.

Ride Collectible has started, is growing and still has plenty of room ahead.

We will enjoy continuing to work on the project, developing new features, new campaigns and new ways to connect the brand with its community.

Because the launch was only the first step.

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Ride Collectible: from an idea to a digital ecosystem for collecting

A fully custom e-commerce site, a launch campaign built with more than 20 video contents, live streams and a digital ecosystem designed to grow with the community.

With Ride Collectible we worked from the start on building a project able to combine technology, content, social commerce and collecting.

Not simply an online shop, but a platform designed to become a reference point for enthusiasts and collectors.

The challenge

The world of trading cards runs on speed, new drops, community and trust.

The challenge was to build a digital project that could handle all this in a simple, recognisable way, without starting from a standard solution.

We needed an infrastructure able to sell, communicate and grow.

A fully custom e-commerce site

For Ride Collectible we designed and developed a tailor-made e-commerce site, working on the entire digital experience.

Architecture, navigation, catalogue, categories, product pages and purchase path were built around the specific needs of the project.

Choosing to go custom let us create a more flexible platform, ready to evolve with the catalogue and the future needs of the brand.

Alongside the store we also worked on building the other digital touchpoints, creating an ecosystem in which e-commerce, social and direct selling could talk to each other.

The launch

A platform, however, also needs a community.

The launch was accompanied by:

A story built to make the brand known and, at the same time, to start building a relationship with the audience.

An ecosystem that keeps growing

The most interesting part of the project is that the work did not stop at the launch.

Today Ride Collectible is an active ecosystem that keeps growing through new products, content, live sessions and interactions with its community.

Technology becomes the base on which everything else is built: marketing, social commerce, content and new experiences for collectors.

Our work

For Ride Collectible we handled:

strategy and setup of the digital project,
design and development of the custom e-commerce site,
organisation of the catalogue and the purchase experience,
integration of the digital sales ecosystem,
setup of social commerce activities,
launch strategy,
production of more than 20 video contents,
live streams and live sessions,
social communication and content dedicated to products,
support for the growth of the project.

A project that has just begun

The greatest satisfaction is seeing that what we built is starting to work as a real ecosystem: technology, product, content and community growing together.

Ride Collectible has started, is growing and still has plenty of room ahead.

We will enjoy continuing to work on the project, developing new features, new campaigns and new ways to connect the brand with its community.

Because the launch was only the first step.

Alternative title

SEO Title:

Meta description:

Slug: