Cross the Orange: Palermo trains together as Orange opens its new clubs

Palermo on the move, hundreds of people together and an entire city turned into an open-air gym.

On Sunday 13 September 2026 we took part in Cross the Orange, the special edition of Cross the City produced by Cross Cardio together with Orange Palestre Italiane to mark the brand's arrival in Palermo. (Cross Cardio)

A new chapter of the campaign we are building together with Orange, after the first event in Mondello, and above all a different way of telling the story of fitness: outside the gym, inside the city and together with people.

Palermo becomes an open-air gym

Starting from Piazza Castelnuovo, in the heart of the city, on a route that alternated walking and training sessions led by the Cross Cardio trainers.

Music in headphones, movement and a community that crossed Palermo at the same rhythm.

Cross the Orange was not created as a competition but as an experience open to different fitness levels, designed to bring together wellbeing, sociability and discovery of the city. (Eventbrite)

And this is exactly what we wanted to tell: not only training, but getting people moving together again.

Orange Palermo is officially open

Cross the Orange comes at a particularly important moment: the new clubs Palermo City Center and Palermo Colli have opened their doors.

Two completely renovated facilities that bring the Orange model to the city, based on a flexible monthly membership, management through an app, group classes, personalised training and Technogym-equipped areas.

But growth in Palermo does not end here.

Already announced is a third club, Palermo Imperatore, a new facility of about 2,800 sq m, planned for between the end of 2026 and the start of 2027.

Three clubs that confirm how strategic Palermo has become in the development of Orange Palestre Italiane.

TALIA's story continues

For Cross the Orange too we supported the project on the ground, handling photo and video production, live coverage and content, with the aim of telling above all the story of the people and the energy of the experience.

From start to finish, from trainers to participants, from the iconic places crossed to the spontaneous reactions of the community, our job was to turn a morning of sport into a story that lives on beyond the event.

Because the Orange campaign in Palermo is not built only around the opening of the gyms.

It is a path made of city, people, content and experiences.

And we are not done yet

Mondello was the beginning.

Cross the Orange brought the project to the heart of Palermo.

Now the clubs are open, a third centre is already on its way and we are working on new events.

For now we cannot say more.

We can only say that Amunì Palermo continues.