Orange Palestre Italiane arrives in Palermo: the first event in Mondello

Palermo, here we are.

On 5 September 2026 we kicked off the launch campaign of Orange Palestre Italiane in the city with the first big event in Mondello.

A day of sport, music, energy and participation that took the Orange world out of the gym and straight to the people.

To host the event we worked with Mondello Sport Beach, turning one of the most recognisable spaces on the Palermo coast into a meeting point dedicated to movement and wellbeing.

Fitness meets the city

Trainers, community, influencers and Orange faces created an open workout, designed to introduce the brand through a real experience.

Large turnout, music, gadgets and the wish to move together accompanied a day that went beyond the simple presentation of the new clubs.

The aim was to start building a relationship between Orange and Palermo, bringing to life one of the brand’s principles: training should be simple, accessible and compatible with people’s lives.

Creators, content and live storytelling

For TALIA the Mondello event was the first on-the-ground moment of the campaign we are running to accompany the arrival of the new clubs Palermo City Center and Palermo Colli.

We covered the whole day through photo production, video and live social coverage, capturing the audience, trainers, activities and atmosphere.

We also involved our creators, bringing them directly into the experience to produce content and amplify the story of the event to different communities.

Work designed so that what was happening in Mondello could also live online at the same time.

Next event: Cross the Orange

And now it continues.

The next event will be on Sunday 13 September 2026 with Cross the Orange, the special Palermo edition of the urban format Cross the City by Cross Cardio, run together with Orange Palestre Italiane.

The start will be from Piazza Castelnuovo, with an experience that takes training straight into the streets of Palermo. Not a race, but a collective route also open to people who do not usually train, alternating movement with training sessions led by the trainers.

One of the most distinctive elements will be the wireless headphones: music and the trainer’s voice will accompany participants along the route, turning the city into a big open-air gym.

Amunì Palermo

Mondello was the first chapter.

Cross the Orange will be the next.

The campaign will continue with new events, content and chances to get Palermo moving and to accompany the arrival of the two new Orange clubs.

Because before even opening the doors of a gym, we wanted to start with the people and the city.

Amunì Palermo.