Aperol x PALCO: the tour arrives in Palermo

On Sunday 7 June 2026, the Aperol tour arrived in Palermo with a stop at PALCO – Unexpected Cocktails, Simone Molè’s venue.

An evening born as a brand activation, but built to become something more: a meeting point between the world of Aperol, PALCO’s mixology, music and community.

Aperol meets PALCO

For one evening the identity of Aperol entered the spaces of PALCO, creating an experience that brought the brand into the evening in a natural way.

Cocktails, set-up, content and entertainment built a single story, keeping at the centre the conviviality that characterises both worlds.

A collaboration especially in line with the vision of Simone Molè, who imagined PALCO not only as a cocktail bar, but as a space open to cross-pollination, collaborations and new formats.

A brand activation to experience

The aim was not simply to give visibility to the product.

The Palermo stop of the tour was designed as an experience that directly involves the audience, turning the brand into an integral part of the event.

A way of working on activations that we share strongly: less passive brand presence and more experiences that create a relationship with people.

The path with PALCO

Aperol x PALCO was one of the events in the path we are building together with Simone Molè, through a programme that connects big brands, mixology, music, content and community.

For TALIA it means contributing to the creation and telling of events in which each collaboration keeps its own identity while fitting into a recognisable format.

After Aperol, the path would continue with new activations and new partners.

But 7 June 2026 was one of the first moments when this vision took shape.