Fedez at Sicilia Outlet Village: a big night of music

One of the most anticipated evenings of the summer at Sicilia Outlet Village.

The arrival of Fedez brought about 4,000 people to Piazza Eventi, turning the Village into a big open-air arena.

For TALIA it was the second event of the collaboration on media production, handled by a team made up of project manager, social media manager, photographer and videographer.

A story told on several levels

When thousands of people gather in the same place, the story cannot stop at the artist alone.

We followed the whole evening, covering the wait, the audience, the stage, the performance, the backstage, the atmosphere and spontaneous moments, and building photo and video content able to convey the energy of the event.

For this event too we involved creators and influencers, selected to experience the concert and amplify its story through their own communities.

An activity that let us add, alongside the official production, a more spontaneous story closer to the language of social media.

Everything the audience doesn’t see

Behind an evening like this there is a complex organisational machine.

Production, technicians, security, hospitality and staff work together for hours before the stage lights come on.

For us it was great to be able to observe and tell this part of the event too: the work of the people who make possible what the audience sees for a few hours.

The result was another major event that brought thousands of people together and confirmed Sicilia Outlet Village as a place to enjoy through music and entertainment as well.

In collaboration with again SRLS