Espolòn’s national tour starts from Palermo

Over 500 people, tequila, music and an evening built around the energy of Mexico.

On 17 May 2026, with PALCO – Unexpected Cocktails, we hosted in Palermo the first national stop of the Espolòn Tour, creating an event that brought together brand, mixology, music and community.

An evening that turned PALCO into an even livelier space, with over 500 people taking part over the course of the event.

The first national date

Palermo was the starting point of the Italian tour of Espolòn Tequila.

An important debut that found in PALCO and in the vision of Simone Molè the ideal setting to build an experience that went beyond the classic brand activation.

Espolòn became part of the evening through cocktails, atmosphere, content and entertainment, blending naturally with the identity of the venue.

Three artists, one evening

The event was accompanied by Layton, Andrea Valerio and Myriam Castagnino, with a music programme designed to run through the whole evening and keep the audience company until late at night.

Music thus became one of the central elements of the experience, together with the mixology signed by PALCO and the identity of Espolòn.

The result was an event able to draw over 500 people, bringing different audiences and communities together in the same space.

A new way of building brand activations

PALCO x Espolòn is a good example of the path we are developing together with Simone Molè.

Not simply hosting a brand, but building around it an experience able to generate participation, relationships and content.

For TALIA it means working with PALCO on designing events in which brand, community, music and entertainment can live together naturally.

Starting from Palermo, on 17 May 2026, with the first national stop of the Espolòn Tour and over 500 attendees was the best way to launch this path.