TALIA confirmed again for La Rotta dei Florio 2026

A collaboration that continues and a project we are especially attached to.

Again in 2026, TALIA was confirmed alongside La Rotta dei Florio, the offshore regatta promoted by the Club Canottieri Roggero di Lauria, now in its fifth edition.

From 24 to 26 April 2026, the boats sailed again along a course of about 115 miles between Mondello, Trapani and the Egadi Islands, retracing in spirit the old trade routes of the Florio family.

For us it means continuing a path built over the years, contributing once more to the story of an event that brings together sport, sea, history and Sicilian identity.

A project we keep growing

La Rotta dei Florio is much more than a regatta.

It is a project born from the relationship between the sea and one of the families that most shaped the entrepreneurial history of Sicily, bringing those routes back into a contemporary sporting event.

Over the years we have worked with the Club Canottieri Roggero di Lauria to build and strengthen this story, developing an identity that lives before, during and after the competition.

Being confirmed again for 2026 therefore means for us, above all, the continuity of a relationship of trust.

TALIA’s work

For this edition too, TALIA supports La Rotta dei Florio through work that combines strategy, digital, communication and media production.

Over the years we have handled:

• development and management of the official website,
• launch campaigns for the event,
• social media and editorial storytelling,
• photo and video production,
• interviews, trailers and content dedicated to the regatta,
• graphic design and visual identity,
• press advertising,
• media relations and digital PR,
• live coverage of the competition.

Work built to convey not only the competitive side, but also the crews, the sea, the area and the cultural legacy of the Florio family.

By air, land and sea

One of the best things about La Rotta dei Florio has always been being able to follow the event from different perspectives.

Over the years we have covered the regatta with dedicated media teams, productions from the sea and aerial shots, building an archive of images that shows both the sporting side and the more emotional side of the project.

Because a regatta like this is not told only from the starting line.

What gets told is the wind, the crews, the waiting, the sailing, the arrivals and everything that happens around the competition.

A fifth edition between sport and culture

The fifth edition confirmed the event’s ability to go beyond sailing.

Alongside the competition, cultural moments and events dedicated to telling the story of the area were in fact organised, while the regatta drew high-level crews along the coasts of western Sicily.

It is exactly this blend of sport, culture and territory that makes La Rotta dei Florio a project we feel especially close to.

Being confirmed again in 2026 means continuing to tell its evolution.

A story that began several years ago and that, this year too, we are happy to keep sailing together.