Sicily Fashion Week x PALCO x Campari: a brand activation for over 1,000 people

Fashion, mixology, music and over 1,000 people brought together at the same event.

During Sicily Fashion Week 2026 we built a special collaboration between PALCO – Unexpected Cocktails and Campari, turning one of the week’s events into a real brand activation.

A project conceived and coordinated by TALIA, created to connect three different worlds: the fashion and creativity of Sicily Fashion Week, the vision of Simone Molè and PALCO and the identity of one of the most recognisable brands of the Italian aperitif.

Campari inside the experience

The aim was to go beyond the mere presence of the brand.

Campari became an integral part of the evening through drink experiences, set-ups, content and moments of conviviality, fitting naturally into the atmosphere of Sicily Fashion Week.

An approach to brand activations that aims to let people experience the brand, building a context in which product, audience and entertainment can talk to each other.

TALIA’s role

TALIA worked on building the whole project, from the connection between Sicily Fashion Week, PALCO and Campari through to delivering the activation.

We took care of:

• developing the idea for the collaboration
• relationships and coordination between partners
• design of the brand activation
• event production and operational coordination
• integration of Campari into the Sicily Fashion Week experience
• guest and relationship management
• communication and media production
• photo and video coverage of the event.

Our role was therefore to turn three different identities into a single coherent experience, making sure the brand became truly part of the event.

PALCO meets Sicily Fashion Week

The collaboration with PALCO brought to the Fashion Week the vision of Simone Molè and his approach to contemporary mixology.

Cocktails, music and socialising accompanied an evening dedicated to Sicilian fashion and creativity, also turning the event into a great moment of networking and meeting.

The result was an event that engaged over 1,000 people, including Fashion Week visitors, professionals, creatives, designers, partners and guests.

Fashion, brands and community

This project shows well what an event can become when different worlds are truly connected.

The Sicily Fashion Week brought the context and the community.

PALCO brought its own culture of mixology and experience.

Campari brought an identity able to fit naturally into the story of the evening.

TALIA built the connection between these elements, handling design, production and communication.

A meeting of fashion, beverage, entertainment and community that helped make the Sicily Fashion Week 2026 experience even more complete.

For us it is also a concrete example of what it means to work on partnerships: going beyond placing logos side by side to build relationships that become real experiences for the public.

In collaboration with again srls