TALIA x Orange Palestre Italiane: the launch campaign starts in Palermo

A new collaboration and a new project about sport, wellbeing, the city and community.

We are happy to announce the start of our work with Orange Palestre Italiane, a brand of the Gym Nation Italia group, to support the launch campaign of the two clubs in Palermo City Center and Palermo Colli.

Palermo is an important stage in the group's national growth, as it builds an ever wider network through new openings and the integration of businesses already established in the fitness sector.

A simpler way to experience the gym

At the base of the Orange model is a concept we liked from the start: making training simpler and freer.

The formula offers a monthly subscription with no minimum term, with the option to suspend, management through an App and access to the network clubs compatible with your subscription tier. The offer also includes a Technogym-equipped gym, group classes and personalised training programmes.

A model designed to adapt to people's lives and not the other way round.

Two clubs in the heart of Palermo

The project starts from two completely renovated facilities.

Palermo City Center, in Piazza Castelnuovo, brings the Orange model to the city centre, with new spaces dedicated to fitness, classes and wellbeing.

Palermo Colli, in San Lorenzo, comes instead from a complete redevelopment of the facility, with a fitness area, group classes, relaxation and new services.

Two different clubs, but one experience and the same philosophy.

The launch campaign

TALIA's job will be to support Orange's arrival in Palermo through an integrated communication and local activation campaign.

We are working on building the story, producing the content, relations with the city and a programme of four events designed to make the brand known and bring it closer to people.

We do not want to give too much away.

But the principle we are starting from is simple: taking fitness out of the gym and turning Orange's arrival into something that involves Palermo even before the clubs open.

Gym Nation Italia arrives in Sicily

Behind Orange there is a larger project.

Gym Nation Italia was created as a platform for consolidating the Italian fitness market and aims to build a national operator through acquisitions, new openings, service innovation and digitalisation of the experience. Orange and Egosistema, with the Palestre Italiane and Prime brands, formed the first core of the project.

Entering Palermo is therefore much more than opening two gyms: it is the start of a new phase of growth in southern Italy.

And we are happy to be at their side to tell the story.